LOOK UP CAMPAIGN

The Look Up Campaign was created for Ignite Teen Treatment Center to spread awareness of social media addiction. The idea behind the objects in the sky was to encourage the viewer to look up and enjoy their surroundings rather than what is on their device’s screen. 

The simple design allows the target audience to feel a breath of fresh air when they see the blue open sky and eye-catching colors. These elements encourage viewers to get out and enjoy the beauty that is up above. The thin strokes featured in the typography emphasize the airiness in the visuals.