Whole Foods Catalog

This issue of a Whole Foods Magalog features dairy-free products that can be purchased at Whole Foods. To give it a fun twist, the magalog has a theme of “Around the World” to show that anyone can eat dairy-free, no matter where you are. Lactose intolerance affects roughly 65% of the human population - so Whole Foods wanted to provide readers with delicious dairy-alternatives to substitute into any recipe.

The design of this magalog incorporates elements that can be found on a map to enhance the theme. The shades of blue and location markers were inspired by the more modern GPS interface. All of the recipes featured in this magalog originated in different parts of the world, which were used to enhance the theme as well.